We are here to make your toast, your snacks, and your life a little more joyful—and a lot more delicious.

We believe food should taste amazing and fight back against the old, lazy food system.

Pleasure can be nourishing. Indulgence can be impactful.

A jar of nut butter can change your day, your vibe, maybe even your life (well, at least your snack game).

Butter Me Up is for anyone who wants food that tastes extraordinary, feels rebellious, and loves your body. Food that makes you feel good and doesn’t give a crap about boring rules.

Join the Rebellion
Spread it. Swirl it. Scoop it straight from the jar with your finger. Do it. Your taste buds deserve it.